IPOPHL extends the term of the “Juana Make A Mark” Program to empower an additional 1,000 Micro, Small, and Medium Enterprises (MSME) led by women
As part of the program of the National Intellectual Property Month (IP) of 2021, the Office of Intellectual Property of the Philippines (IPOPHL) has announced the extension of the incentive program “Juana Make a Mark”. Up to now, the program has been strengthening the voices of 3,000 women in matters related to their trademark protection efforts.
At the National IP Month commencement press conference on April 5, 2021, IPOPHL CEO Rowel S. Barba stated that the office is currently welcoming new candidates as the previous 1,000 positions in the last expansion have already had their owners.
“The planned expansion will bring more benefits to the 1,000 women-led MSMEs,” Barba said.
In addition, he said that the idea behind this expansion was partly originated from the recent National Women’s Month celebration.
The IPOPHL director added: “With registration, businesswomen can enjoy time-bound exclusive rights over their trademarks. This gives them strategic advantage in building their brand and business and the right to prevent others from using their marks for the same or similar goods or services without their authority or consent.”
3,000 entities benefit from the program
Out of 3,000 beneficiaries of the program, about 35% are related to local pastries, delicacies, coffee, tea, sugar, etc.; 20% related to local fruit and vegetable processing activities; 13% in food outlets selling local delicacies such as “pasalubong”; 4% relate to service houses serving local dishes; and 3.5% in organic/natural soap, animal shampoo, cosmetic product.
The first applicants in the program were Regional Administrative Cordillera with 9.97% market share or 296 applications; Soccsksargen with 9.90% or 294 applications; Luzon Center with 8.42% or 250 applications; Western Visayas with 7.88% or 234 applications; and Mimaropa with 7.65% or 227 applications.
Launched in 2017, the Juana Make a Mark program is designed to encourage trademark registration into priority sectors defined by IPOPHL and the Department of Trade and Industry in which women are leaders.
These priority areas include agri-business (food and resource processing); aerospace; automobile and auto spare parts; chemicals; electronic manufacturing and semiconductor manufacturing services; construction; design-oriented furniture and garments; IT and business process management; tool and die; tourism; and transport and logistics.
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– You can check FEE OF TRADEMARK IN Philippines HERE.
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– Other questions of trademark in Philippines here.
– You could also check the trademark fees in ASEAN countries here. All with affordable fees.
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