The Russian-Ukraine conflict brought a trademark infringement case to McDonald’s Peppa Pig
The Russian-Ukraine conflict has created many heavy consequences worldwide. In the IP world, the damage might not be so clear as in other sectors of society like oil, gas, food, etc. However, there is actually one trademark infringement case deriving from the conflict, the McDonald’s Peppa Pig case. Peppa Pig Peppa Pig is a British cartoon launched in 2004. The show is incredibly successful to the point that its parent company was acquired by Hasbro for $4 billion in 2019. Peppa Pig [...]