Malaysia collaborates with Tiktok to limit IP infringement on Tiktok Shop
The Intellectual Property Corporation of Malaysia (MyIPO) and TikTok have collaborated to enhance compliance with intellectual property laws in Malaysia, formalizing their commitment through a recently signed memorandum of agreement (MoU).
In a joint statement, MyIPO and TikTok underscored their objective to align the platform’s intellectual property (IP) policy and enforcement with Malaysian IP laws. The partnership also places emphasis on providing training and sharing expertise and information on IP within the TikTok community, especially among businesses actively participating in the TikTok Shop. This is a critical aspect of the MoU, given that over a million merchants, with 98 percent being small and medium-sized businesses, are currently active on TikTok Shop in Malaysia.
Simultaneously, TikTok introduced the Intellectual Property Protection Center (IPPC), a specialized forum enabling IP rights owners to directly submit complaints to TikTok if they suspect a vendor on TikTok Shop is infringing on IP rights.
Through this collaboration, MyIPO and TikTok reiterate their commitment to ensuring the smooth functioning of Malaysia’s IP ecosystem, benefiting all stakeholders. The alliance seeks to promote greater awareness and understanding of IP rights, especially among entrepreneurs operating on TikTok Shop.
TikTok is a popular social media platform that allows users to create and share short-form videos with a global audience. TikTok has gained immense popularity, particularly among younger users, and has become a significant player in the social media landscapeTop of Form
The TikTok Shop is an e-commerce feature integrated into the TikTok app, allowing users to discover and purchase products directly within the platform.
TikTok Shop has the potential to impact e-commerce significantly by providing a seamless shopping experience for users. Brands and businesses can leverage the platform’s user base to promote and sell their products directly.
Many businesses collaborate with TikTok influencers to promote their products, tapping into the influencer’s audience and leveraging their influence to drive sales. TikTok trends and challenges often lead to increased interest and sales of specific products, creating opportunities for businesses to capitalize on viral content.
TikTok has implemented policies to address copyright concerns. Users are encouraged to respect copyright laws, and the platform provides tools for reporting and addressing copyright infringement.
Nonetheless, the vast amount of content uploaded to TikTok daily makes it challenging for the platform to proactively prevent all instances of copyright violation. However, TikTok has measures in place to address reported violations, the most recent being its collaboration with MyIPO to counter copyright violations.
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