Thailand: significant courtroom victory trademarking video game titles
A video game’s title is perhaps one of the most valuable assets a game developer owns. When a game title is registered as a trademark, it gives the owner exclusive rights to the title and prevents others from using it for their own games, goods, or services. However, whether a game title is descriptive of the computer game is a question that has arisen periodically in Thailand in connection with trademark applications for video game titles. According to current practice, [...]