A journey through Heineken’s secret recipe
Behind every beer is always an interesting story about the relentless efforts in the production process to bring excellent quality and taste to users. For Heineken, it is also a journey of more than 140 years of striving to conquer all limits and peaks. So, what is the secret behind these successes, and does the secret falls into one of the categories of IP law? More than 140 years ago, in the 19th century, Gerard Heineken bought De Hooiberg brewery [...]
