Differences and parallels between brand and trademark
Brand and trademark are two concepts that go hand in hand and are often confused with each other. However, despite certain similarities, the nature of the difference between a brand and a trademark is huge.
Definition and concept
Trademark is a sign used to distinguish goods and services of different organizations and individuals. A trademark protected in a country’s jurisdiction must have a subject that is a visible sign according to the provisions of the IP law. The law varies between each country. Consequently, some marks might not be protected in some jurisdictions, like taste and sound trademarks, etc.
Brands are not officially regulated in most legal documents. According to the common understanding in the world, a brand is what creates associations between customers. On normal understanding, brand is the mark of trust, the face of a business or an organization, or an individual (personal brand).
When it comes to branding, customers will associate all of the things that make up a brand, including the trademark. Thereby, in a sense, the trademark is a smaller element, located in a certain company or product.
For example, Mcdonald’s may have two trademarks, McDonald’s and BigMac, along with hundreds and thousands of other trademarks, but when it comes to the Mcdonald’s brand, customers only have one brand – McDonald’s.
The parallel between brand and trademark
A business can be successful and build its brand without a trademark because the image and concept of that brand have been deeply ingrained in the minds of customers around the world, creating a unique impression.
Conversely, a trademark does not automatically become a well-known brand. Trademarks that are registered but not put into use will not form a brand in the hearts of consumers. On the other hand, even though it appears on the market, if the trademark does not form a highlight or the highlight is too difficult to recognize, it will also cause controversy as to whether it is considered a brand or not.
Because the concept of a brand is inherently not specified and there is no scale to determine whether this is a brand, that is not a brand.
However, according to market tastes, a successful, well-known trademark will definitely become a brand and this process will certainly be easier than a successful brand without care for trademark rights.
In today’s market, a popular and effective way to build a brand is to start with a trademark. The trademark will be the starting point from which businesses can develop their corporate image and build their brand.
Thereby, it is best that individuals and organizations wishing to build and protect their brand to register their unique trademark now.
AAA IPRIGHT – Global IP – Global Trademark Registration
Contact AAA IPRIGHT: Email: [email protected]
Or sending your inquiry by filling the form:
