Top Misconceptions About Trademarks in the Business World

What are the functions of a trademark? There are numerous answers to this question, but the most persuasive is the Trademark’s distinguishing function. Customers internalize your business and identify your products or services in this approach.

This is how you compete in today’s highly competitive market and how you keep ahead of the competition. This is how you protect yourself against possible competitors and their counterfeit signs. This is how you acquire traction in the memory game and win.

Nonetheless, because intellectual property isn’t one of the first things that comes up when setting up a new company, it often falls to the sidelines, and most of the time without receiving much attention.

However, protecting your intellectual property, particularly your trademarks, is critical because it is one of your company’s most valuable assets.

Two common misunderstandings about intellectual property are listed below:

The name of a company has the same legal grounds as a trademark

You’ve submitted your applications to register the name of your company in the Companies Register. You have been accepted. Now take a breather. This has nothing to do with the Trademarks Register, which is a separate database. This has nothing to do with the meaning of a trademark. It doesn’t provide you any rights, and it doesn’t protect you against rivals.

If the company name is identical to a trademarked name in the Trademarks Register, then its usage may be considered an infringement. The trademark owner, not the company name holder, is the sole valid user of the items and services delivered under the trademark.

As a result, registering your trademark is the only legal option to obtain rights and protection for it.

Before I proceed to register a trademark, only need to conduct a Google search

You’ve looked all over the internet for a sign or a phrase that sounds similar to the one you’re thinking of. This does not rule out the possibility of a comparable mark being registered in the Trademarks Register. This isn’t to say that the mark hasn’t been used before. This isn’t to say that identical trademarks won’t pose a danger to yours. This does not guarantee that your trademark will be accepted for registration; related trademarks may obstruct your application.

Searching the internet for the trademark you want to register will almost never be enough to ensure your safety. If you want to do a full clearance check of all relevant trademark registries, you should always consult a Trademark Attorney.