Social Media Influencers and Intellectual Property
It is hardly surprising that social media has developed into a successful industry. Influencers on social media, also known as key opinion leaders (KOLs), are both popular and impactful because they forge close relationships with their followers and have the power to shape how consumers see brands, which in turn affects how they behave when making purchases. They have become a crucial marketing channel as a result for many domestic and international firms. Through their profiles on Instagram, Facebook, [...]
