Marketing or copying in China?
A good advertisement doesn’t mean that there won’t be any backlash or digging into how the ad is made. This is reflected clearly in a recent scandal about a hit advertisement by Andy Lau in China when his advertisement over the Audi car brand got criticized as copying and pasting word by word to a post by another famous vlogger in China. The German luxury carmaker Audi advertisement featuring Hong Kong superstar Andy Lau got slammed heavily on China’s [...]
