The CNIPA is cracking down on harmful trademark registration applications related to the Olympics
Olympic emblems, mascots, and athletes’ names have long been attractive trademark squatting targets. Famous athletes’ names, such as “Yao Ming,” “Liu Xiang,” and “Bolt,” have encountered trademark squatting. Gu Ailing stated in June 2019 that she has become a Chinese freestyle skier. Many others registered for registration of “Gu Ailing” in Chinese, “EILEEN GU,” and other similar trademarks in China in the same month. The Beijing Winter Olympics mascots “Bing Dwen Dwen” and “Shuey Rhon Rhon” were formally published to [...]
