Overview of non-traditional trademarks in the world
According to the general theory, trademarks have three main functions: the function of distinguishing the commercial origin of products and services, the quality assurance function, and the advertising function. Along with the rapid development of the economy and society, the quality assurance function and the advertising function among the three functions are given more importance than the prior. In the early stages of the use and protection of non-traditional marks, especially those that are not visually recognizable, the arguments against [...]
