India’s IP development path through the publication of the book Chrysalis
Although The International Trademark Association’s Annual Meeting Live+’s event recently was the one that took all the spotlight in the media, however, little did the people know that next to that event, at a small reception, India’s IP development path through the publication of the book Chrysalis by Safir Anand was slowly simmering. Safir Anand is the author of Chrysalis and the creative genius behind many leading brands in India proffering inputs on brand strategy, business models, marketing, and commercial insights, blended [...]
