How brand owners might achieve success in the virtual world through branding in the metaverse
The recent rebranding of Facebook to Meta has sparked a rise in interest in the “metaverse.” Although the definition of the metaverse is still evolving, it is widely believed to be a persistent virtual world in which people may connect with one another and, progressively with brands. For brand owners trying to maintain their relationship with customers in the digital reality, this new environment will present both challenges and opportunities. For example, brand owners hoping to commercialize their trademarks in the metaverse may [...]
