Today, there are an increasing number of individuals and organizations who have demands to fill a trademark registration application in Australia. However, they need to understand the procedure of the trademark registration in Australia to register the trademark successfully in Australia.
In the respect of registration procedures in Australia, prior to filling a trademark registration, conducting a trademark search is very necessary, although it is not mandatory in Australia. The reason for this is because Australia have applied the rule “first to use”, so searching cited trademarks used in practice through the Internet and filled in the Intellectual Property Office, can help the owner save their time, effort and cost and have a better chance to register their trademark successfully. Then, registering such trademark as soon as possible in the Intellectual Property Office is recommended and the approximate time frame for Australian trademark registration is 7-10 months if there is no opposition from the third party.
However, after formal examination of application and prior to pre-granting, any individuals and organizations can file opposition against such application if having legitimate reasons and it is more convenient for them that oppositions may be filled through the Internet using eServices at www.ipaustralia.gov.au. Finally, if there is no third-party opposition, the holder can register their trademark successfully in Australia, and then the holder is granted a protection certificate.
Therefore, grasping firmly the procedure ò the trademark registration in Australia is very essential for the successful registration of the holder’s trademark.
[1] Australia __ Country Guides Essential Information on Trademark Protection Worldwide
