Philippine Experts Advise App Creators To Value IP Protection by establishing protection right in the developing process
Recently, the mobile app market is experiencing heavy losses due to the constant infringement of their products. Furthermore, they also have to suffer from costly legal battles to deal with these infringers all across the world. Accordingly, the Experts in the mobile app market are recommending that the developers have to enforce IP protection early in the developing stage in order to save them money in expensive legal fights that may prolong for years in every continent in the world.
The importance of IP protection to businesses
Businesses are vital to the expansion of the innovation economy. These businesses create new technologies and significantly improve existing ones. They also develop manufacture and market products that include these new and improved technologies, and thereby create high-paying jobs for the market, contributing to socio-economic development.
Different types of intellectual property rights provide businesses with the opportunity to protect technical innovations and the flexibility to optimize business goals. To maximize the benefits of IP rights, businesses need to develop a disciplined and strategic IP protection program from the outset. Such an approach facilitates alternative trading methods and options. With intellectual property rights, businesses, developers, and content creators can create clear boundaries to support successful collaboration, commercialization, and other positive results when their business activities continue to develop.
Expert opinions
Maria Jesusa Viray, a founding member of the Philippine Association for Digital Commerce and Decentralized Industries (PADCDI) Board of Directors has expressed her grievance to the problems that currently, the local industry does not value IP protection in the same way that developed markets do.
“In the United States, around 75% of people have already registered their works or IPs. I don’t believe we’re even close. The vast majority of people who develop [in the Philippines] are unregistered. As a result, they do not register their trademarks, names, artworks, or anything else. They believe that when they grow, they will be required to perform all of these tasks,” Viray stated.
Brian Scarpelli, Senior Global Policy Counsel at The App Association (ACT) in Washington has emphasized the need for proactive actions on the part of rights holders who face drastic consequences as a result of IP violation.
According to research with the participation of 5,000 small-scale app developers and Internet of Things innovator-members conducted by ACT in 2018, one-third of those polled have experienced copyright infringement.
“Every developer who responded to our poll acknowledged that they have an IP rights interest,” Scarpelli added.
He also stated that he recognized the time-consuming difficulties, along with the drastic draining of resources while investing in IP protection and management, he guaranteed that all of those efforts “can absolutely pay off, and I would say that it’s a necessity.”
Mobile developers, according to Scarpelli, may receive support from the BCRR’s, WIPO’s, and even their own association’s extensive library of learning tools and webinars.
Viray, who is also the CEO of MedicarePlus, believes that more training about IP rights and duties when dealing with other people’s IPs can assist app developers to change the trend.
”With greater education, individuals, our developers, and our entrepreneurs who want to go into the sector would realize that [IP protection] is on their checklist when they start,” Viray said.
She also concludes that efforts should be focused on assisting app developers in deciding which of their works may be protected by intellectual property and avoiding the most typical legal pitfalls and conflicts in the business.
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